Summary / TLDR
Orthevia is a healthcare manufacturer offering a broad range of orthopedic support products. The team needed a modern product platform that organized a large catalog around conditions, activities, fit, and clinical use.
Soance shaped the strategy, experience, and technical foundation around measurable user and operational needs, then translated the concept into a launch-ready digital product.
Overview
Orthevia is a fictional healthcare manufacturing company created for this representative portfolio story. Its operating context, user needs, and delivery constraints are modeled on realistic digital transformation engagements.
The core brief was to deliver a modern product platform that organized a large catalog around conditions, activities, fit, and clinical use while giving internal teams a system they could confidently operate, measure, and evolve after launch.
Services provided
- Commerce strategy and information architecture
- Responsive UX and visual design
- Storefront and platform development
- Search, checkout, analytics, and performance optimization
Challenges
The project needed to balance a polished customer experience with the less-visible realities of content, operations, permissions, integrations, and long-term maintainability.
- Condition- and body-area-led navigation: The experience needed to support this capability without adding unnecessary complexity for users or operational teams.
- Technical specifications and fitting resources: The experience needed to support this capability without adding unnecessary complexity for users or operational teams.
- Dealer enquiries and content migration: The experience needed to support this capability without adding unnecessary complexity for users or operational teams.
Solution
We mapped discovery and purchase journeys, created a modular commerce design system, and implemented a fast storefront connected to catalog, checkout, content, and analytics services.
- Designed and validated condition- and body-area-led navigation as part of one coherent, role-aware product journey.
- Designed and validated technical specifications and fitting resources as part of one coherent, role-aware product journey.
- Designed and validated dealer enquiries and content migration as part of one coherent, role-aware product journey.
A shared design system, instrumentation plan, and staged release approach kept the product coherent while allowing the team to learn from realistic usage patterns.
Illustrative outcomes
Because Orthevia is fictional, these outcomes describe the intended value of the solution rather than claims about a real client engagement.
- Faster product discovery and a more confident path to purchase
- Simpler merchandising and content operations
- A flexible commerce foundation ready for new categories and campaigns
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