Summary / TLDR
Orthevia is a healthcare manufacturer offering a broad range of orthopedic support products. The team needed a modern product platform that organized a large catalog around conditions, activities, fit, and clinical use.
Soance shaped the strategy, experience, and technical foundation around measurable user and operational needs, then translated the vision into a launch-ready digital product.
Overview
Orthevia is a healthcare manufacturer offering a broad range of orthopedic support products. Soance partnered with the team to align the product experience, technical delivery, and operational requirements.
The core brief was to deliver a modern product platform that organized a large catalog around conditions, activities, fit, and clinical use while giving internal teams a system they could confidently operate, measure, and evolve after launch.
Services provided
- Commerce strategy and information architecture
- Responsive UX and visual design
- Storefront and platform development
- Search, checkout, analytics, and performance optimization
Challenges
The project needed to balance a polished customer experience with the less-visible realities of content, operations, permissions, integrations, and long-term maintainability.
- Condition- and body-area-led navigation: The experience needed to support this capability without adding unnecessary complexity for users or operational teams.
- Technical specifications and fitting resources: The experience needed to support this capability without adding unnecessary complexity for users or operational teams.
- Dealer enquiries and content migration: The experience needed to support this capability without adding unnecessary complexity for users or operational teams.
Solution
We mapped discovery and purchase journeys, created a modular commerce design system, and implemented a fast storefront connected to catalog, checkout, content, and analytics services.
- Designed and validated condition- and body-area-led navigation as part of one coherent, role-aware product journey.
- Designed and validated technical specifications and fitting resources as part of one coherent, role-aware product journey.
- Designed and validated dealer enquiries and content migration as part of one coherent, role-aware product journey.
A shared design system, instrumentation plan, and staged release approach kept the product coherent while allowing the team to learn from real-world usage patterns.
Outcomes
The delivered experience created a stronger foundation for customer value, efficient operations, and continued product growth.
- Faster product discovery and a more confident path to purchase
- Simpler merchandising and content operations
- A flexible commerce foundation ready for new categories and campaigns
Have a similar challenge? Let’s turn your idea into a practical, measurable digital product.
