Summary / TLDR
Vectoryn is a precision tooling manufacturer serving industrial production and specialist workshops. The team needed a technical product platform that made a large catalog searchable without sacrificing engineering detail.
Soance shaped the strategy, experience, and technical foundation around measurable user and operational needs, then translated the concept into a launch-ready digital product.
Overview
Vectoryn is a fictional advanced manufacturing company created for this representative portfolio story. Its operating context, user needs, and delivery constraints are modeled on realistic digital transformation engagements.
The core brief was to deliver a technical product platform that made a large catalog searchable without sacrificing engineering detail while giving internal teams a system they could confidently operate, measure, and evolve after launch.
Services provided
- Commerce strategy and information architecture
- Responsive UX and visual design
- Storefront and platform development
- Search, checkout, analytics, and performance optimization
Challenges
The project needed to balance a polished customer experience with the less-visible realities of content, operations, permissions, integrations, and long-term maintainability.
- Attribute-rich product taxonomy: The experience needed to support this capability without adding unnecessary complexity for users or operational teams.
- Technical document downloads and RFQs: The experience needed to support this capability without adding unnecessary complexity for users or operational teams.
- Distributor and application-based discovery: The experience needed to support this capability without adding unnecessary complexity for users or operational teams.
Solution
We mapped discovery and purchase journeys, created a modular commerce design system, and implemented a fast storefront connected to catalog, checkout, content, and analytics services.
- Designed and validated attribute-rich product taxonomy as part of one coherent, role-aware product journey.
- Designed and validated technical document downloads and RFQs as part of one coherent, role-aware product journey.
- Designed and validated distributor and application-based discovery as part of one coherent, role-aware product journey.
A shared design system, instrumentation plan, and staged release approach kept the product coherent while allowing the team to learn from realistic usage patterns.
Illustrative outcomes
Because Vectoryn is fictional, these outcomes describe the intended value of the solution rather than claims about a real client engagement.
- Faster product discovery and a more confident path to purchase
- Simpler merchandising and content operations
- A flexible commerce foundation ready for new categories and campaigns
Have a similar challenge? Let’s turn your idea into a practical, measurable digital product.
