Summary / TLDR
VendraCart is a wholesale sourcing platform for independent retailers. The team needed a conversion-focused commerce experience that simplified bulk ordering, negotiated pricing, and repeat purchases.
Soance shaped the strategy, experience, and technical foundation around measurable user and operational needs, then translated the concept into a launch-ready digital product.
Overview
VendraCart is a fictional b2b commerce company created for this representative portfolio story. Its operating context, user needs, and delivery constraints are modeled on realistic digital transformation engagements.
The core brief was to deliver a conversion-focused commerce experience that simplified bulk ordering, negotiated pricing, and repeat purchases while giving internal teams a system they could confidently operate, measure, and evolve after launch.
Services provided
- Commerce strategy and information architecture
- Responsive UX and visual design
- Storefront and platform development
- Search, checkout, analytics, and performance optimization
Challenges
The project needed to balance a polished customer experience with the less-visible realities of content, operations, permissions, integrations, and long-term maintainability.
- Tiered pricing and account-specific catalogs: The experience needed to support this capability without adding unnecessary complexity for users or operational teams.
- Bulk order creation and rapid reordering: The experience needed to support this capability without adding unnecessary complexity for users or operational teams.
- Search, filters, and inventory visibility: The experience needed to support this capability without adding unnecessary complexity for users or operational teams.
Solution
We mapped discovery and purchase journeys, created a modular commerce design system, and implemented a fast storefront connected to catalog, checkout, content, and analytics services.
- Designed and validated tiered pricing and account-specific catalogs as part of one coherent, role-aware product journey.
- Designed and validated bulk order creation and rapid reordering as part of one coherent, role-aware product journey.
- Designed and validated search, filters, and inventory visibility as part of one coherent, role-aware product journey.
A shared design system, instrumentation plan, and staged release approach kept the product coherent while allowing the team to learn from realistic usage patterns.
Illustrative outcomes
Because VendraCart is fictional, these outcomes describe the intended value of the solution rather than claims about a real client engagement.
- Faster product discovery and a more confident path to purchase
- Simpler merchandising and content operations
- A flexible commerce foundation ready for new categories and campaigns
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