Summary / TLDR
Loomora is a curated marketplace connecting independent craft makers with design-conscious buyers. The team needed a mobile marketplace that made product discovery, maker stories, multi-vendor inventory, and international checkout feel effortless.
Soance shaped the strategy, experience, and technical foundation around measurable user and operational needs, then translated the vision into a launch-ready digital product.
Overview
Loomora is a curated marketplace connecting independent craft makers with design-conscious buyers. Soance partnered with the team to align the product experience, technical delivery, and operational requirements.
The core brief was to deliver a mobile marketplace that made product discovery, maker stories, multi-vendor inventory, and international checkout feel effortless while giving internal teams a system they could confidently operate, measure, and evolve after launch.
Services provided
- Product strategy and user research
- Mobile UX and interface design
- Cross-platform application development
- API integration, QA, and launch support
Challenges
The project needed to balance a polished customer experience with the less-visible realities of content, operations, permissions, integrations, and long-term maintainability.
- Maker storefronts and origin stories: The experience needed to support this capability without adding unnecessary complexity for users or operational teams.
- Multi-currency checkout and localized discovery: The experience needed to support this capability without adding unnecessary complexity for users or operational teams.
- Vendor inventory and order management: The experience needed to support this capability without adding unnecessary complexity for users or operational teams.
Solution
We designed the experience around short, confidence-building tasks, then built a cross-platform application backed by secure APIs, analytics, and a maintainable design system.
- Designed and validated maker storefronts and origin stories as part of one coherent, role-aware product journey.
- Designed and validated multi-currency checkout and localized discovery as part of one coherent, role-aware product journey.
- Designed and validated vendor inventory and order management as part of one coherent, role-aware product journey.
A shared design system, instrumentation plan, and staged release approach kept the product coherent while allowing the team to learn from real-world usage patterns.
Outcomes
The delivered experience created a stronger foundation for customer value, efficient operations, and continued product growth.
- A clearer mobile journey with fewer decision points
- A scalable product foundation for new services and markets
- More consistent support, analytics, and release operations
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