Summary / TLDR
MatkaRise League is a modern league celebrating a high-energy traditional team sport. The team needed a campaign website for teams, fixtures, ticketing, sponsors, results, and fan engagement.
Soance shaped the strategy, experience, and technical foundation around measurable user and operational needs, then translated the vision into a launch-ready digital product.
Overview
MatkaRise League is a modern league celebrating a high-energy traditional team sport. Soance partnered with the team to align the product experience, technical delivery, and operational requirements.
The core brief was to deliver a campaign website for teams, fixtures, ticketing, sponsors, results, and fan engagement while giving internal teams a system they could confidently operate, measure, and evolve after launch.
Services provided
- Campaign strategy and conversion planning
- Event website and landing-page design
- CMS development and registration integration
- Analytics, performance, and launch support
Challenges
The project needed to balance a polished customer experience with the less-visible realities of content, operations, permissions, integrations, and long-term maintainability.
- Team profiles and fixture publishing: The experience needed to support this capability without adding unnecessary complexity for users or operational teams.
- Ticketing calls to action and sponsor visibility: The experience needed to support this capability without adding unnecessary complexity for users or operational teams.
- Results, highlights, and social content: The experience needed to support this capability without adding unnecessary complexity for users or operational teams.
Solution
We shaped a high-energy event story, prioritized the information visitors need to register, and built flexible campaign modules that the event team could update in real time.
- Designed and validated team profiles and fixture publishing as part of one coherent, role-aware product journey.
- Designed and validated ticketing calls to action and sponsor visibility as part of one coherent, role-aware product journey.
- Designed and validated results, highlights, and social content as part of one coherent, role-aware product journey.
A shared design system, instrumentation plan, and staged release approach kept the product coherent while allowing the team to learn from real-world usage patterns.
Outcomes
The delivered experience created a stronger foundation for customer value, efficient operations, and continued product growth.
- A clearer path from interest to registration
- Faster updates for speakers, schedules, and partners
- Reusable campaign components for future editions
Have a similar challenge? Let’s turn your idea into a practical, measurable digital product.
