Summary / TLDR
MatkaRise League is a modern league celebrating a high-energy traditional team sport. The team needed a campaign website for teams, fixtures, ticketing, sponsors, results, and fan engagement.
Soance shaped the strategy, experience, and technical foundation around measurable user and operational needs, then translated the concept into a launch-ready digital product.
Overview
MatkaRise League is a fictional sports and events company created for this representative portfolio story. Its operating context, user needs, and delivery constraints are modeled on realistic digital transformation engagements.
The core brief was to deliver a campaign website for teams, fixtures, ticketing, sponsors, results, and fan engagement while giving internal teams a system they could confidently operate, measure, and evolve after launch.
Services provided
- Campaign strategy and conversion planning
- Event website and landing-page design
- CMS development and registration integration
- Analytics, performance, and launch support
Challenges
The project needed to balance a polished customer experience with the less-visible realities of content, operations, permissions, integrations, and long-term maintainability.
- Team profiles and fixture publishing: The experience needed to support this capability without adding unnecessary complexity for users or operational teams.
- Ticketing calls to action and sponsor visibility: The experience needed to support this capability without adding unnecessary complexity for users or operational teams.
- Results, highlights, and social content: The experience needed to support this capability without adding unnecessary complexity for users or operational teams.
Solution
We shaped a high-energy event story, prioritized the information visitors need to register, and built flexible campaign modules that the event team could update in real time.
- Designed and validated team profiles and fixture publishing as part of one coherent, role-aware product journey.
- Designed and validated ticketing calls to action and sponsor visibility as part of one coherent, role-aware product journey.
- Designed and validated results, highlights, and social content as part of one coherent, role-aware product journey.
A shared design system, instrumentation plan, and staged release approach kept the product coherent while allowing the team to learn from realistic usage patterns.
Illustrative outcomes
Because MatkaRise League is fictional, these outcomes describe the intended value of the solution rather than claims about a real client engagement.
- A clearer path from interest to registration
- Faster updates for speakers, schedules, and partners
- Reusable campaign components for future editions
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